The world is not changed by people who sort of care.
The world is not changed by companies who sort of care.
The world is not changed by employees who sort of care.
The world is not changed by leaders who sort of care.
Sort of caring will get you run over by someone who actually does care.
Sort of caring is the on-ramp to obsolescence– a road that starts comfortably enough, but soon leads to the despair of obscurity.
Who changes the world? People who are fascinated.
The world is changed by people who passionately, relentlessly care– sometimes, unreasonably so. People with the focus and excitement to bound through the Iditarod of obstacles that invariably blocks the path between “no” and “yes.”
When you’re fascinated by your work, you’re willing to personally invest yourself in the results. You come up with another idea, another solution. You don’t quit after the first “no.”
In my research, employees who fascinated by their company, are also more productive and more loyal. Think about it. When you’re fascinated by a project, you look for ways to build more, rather than ways to get away with less.
When you’re fascinated by your job, it doesn’t suck energy– it gives you energy. It adds to your sense of purpose, which in turn makes you care more the result.
If you want to sell anything worth buying,
or create anything worth owning,
you’ll have to more than sort of care.
My team has been working passionately, relentlessly, unreasonably hard on something. It’s the upcoming launch of our new site, at HowToFascinate.com. We more than “sort of care” about it, because we want you to know how to become more fascinating– and fascinated– in your work. I’ll keep you posted on the official launch, soon.
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