All About Heather

Who is Heather? Heather Buen, MBA (and soon to be Masters in Finance) is a mom of three, an Energy Utilities Analyst, Adjunct Professor, Freelance Writer, Blogging Extraordinaire and Light Worker.

What do I write? 

I love to research and so I love to write. My experience includes website copy, email templates, direct mail letters, IVR scripting, social media posts, research and development, and editing. I have thousands of articles and blogs on my own websites, online news publications, and on small business and corporate websites. I specialize in SEO related copywriting and keyword analysis utilizing tools such as Hootsuite, FTP, MySQL, SEMrush, Google Analytics, Google Adwords, WordPress; basic HTML.

See more of my resume here! See more of my writing samples here!

My personal philosophy: I am an experiential utilitarian of life

My tag line: I am living “The Buen Life”

How do I work with clients?

I am a firm believer in the importance of research. Maybe it’s my educational background or my experience teaching that makes me this way. It is also my experience in project management. I believe in process mapping – an essential function to building websites as I have built many. I am also a believer in extensive user experience design. When it comes to working with clients I will spend time talking about your project and extensively mapping out what your brand represents and ensuring your written communications are in alignment with what your brand represents and how your voice is presented.

How much do you charge?

Projects vary depending upon time, size and scope.

Where did I grow up?

I was born and raised on Maui, Hawaii and graduated with a Bachelor’s degree from Hawaii Pacific University in Honolulu, Hawaii.

How did I get to Texas?

I moved to Texas in 2001 working for Verizon Communications eventually moving on to TXU Energy where I currently work.  I began freelance writing in 2010. Personally I have been married and divorced but always stayed in Dallas-Fort Worth. As a mom and a Gen-X,  I have reinvented myself through life’s changes and I refer to myself as the ‘Re-Invention’ Agent. I have developed an efficient work life balance for myself and my family that works for our unique situation. I just celebrated my 9 year service anniversary at TXU Energy as a Sr. Analyst for Utilities Active Collections. I am in great company as I get to spend my days working with such awesome folks that are all part of an organization that is one of the top ten out of the Dallas Morning News’ Top 100 Places to Work for in Dallas-Fort Worth.


I am a big advocate for continuous learning. It is why I got my MBA from the University of Maryland – University College and I am currently obtaining my Masters in Finance there. I have taught from 2013 to 2016 at UT Arlington in their Continuing Education Department. If you need mentoring, want to set aside time to chat or want to hear about how I teach and coaching others you can contact me.

Blogging and Freelance Work

I started the blog, Dallas Single Mom in 2010, and it has quickly become of the top lifestyle blogs in Dallas-Fort Worth. It has helped me share my experiences with work life balance, learn about digital marketing in an experiential way (and Teach It), network with other social media influencers and open up a world of possibilities for me. In 2017 I transferred ownership so that I could pursue other endeavors and learning to quit, quitting to learn has taught me so much about tuning into your calling and changing your frequency in order to achieve the buen life – or the life on YOUR purpose.

Learn more about me in my Corporate Resume and view a list of my writing projects in my portfolio. In my spare time I enjoy cooking, traveling, art and being all about Dallas.

Awards and Honors include:

  • 2016 – Honor Roll at TXU Energy – Top 5 employees for most community service hours
  • 2016 – Part of Winning Team in TXU Energy’s First Case Study Competition
  • 2015 – Featured VIP Panel Speaker and Presenter at 2015 Blogger 2 Boss Conference,
  • 2015 – Judge at 2015 Dallas InnovateHER women’s small business challenge
  • 2014 – Expert blogging panel member at Market Mommy
  • 2014 – Influencer at
  • 2013 – Achieved Toastmaster’s Competent Communicator Status by completing ten speeches.
  • 2010 – Completed Level 1 Leadership Practitioner for NLP Training Concepts – Building Powerful Relationships
  • 2009 – Attended the 2009 Dallas Regional Chamber Women’s Conference
  • 2007 – Customer Service Award at FedEx Kinko’s
  • 2004 – June Employee of the Month
  • 2003 – 2nd Place – Largest Corporate Fundraiser for the Leukemia and Lymphoma Society – $12, 000
  • Nominated as best local blogger 4 years straight by Dallas A List.

Highlights of her career:

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Reinvention Agent
Newscastic Writer for CW33


Seasonal Sales at Best Buy - Part Time
Adjunct Professor Continuing Education - UT Arlington


Start of Dallas Single Mom Blog
Freelance Writer -


Started working for TXU Energy


Account Executive - Fed Ex Office


Graduated with MBA from University Maryland - University College


Project Management Specialist - Verizon


Began work at Verizon Communications


Graduated BSBA Corporate Communications

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Check out the blog on personal success and motivation